Challenge:
cleanyourhands® is an internal communications campaign that was launched by the National Patient Safety Agency (NPSA) in 2004. The NPSA is an NHS authority tasked with improving patient safety. The cleanyourhands® campaign aims to improve hand hygiene of frontline healthcare staff. User37 was commissioned to contribute a simple campaign that would “hit the mark”, reaching healthcare professionals in hospitals throughout the country.
Our Solution:
We devised and launched a visual campaign that was as striking as it was simple. We created an animated screensaver using Flash. It featured the campaign’s image, slogan and key messages. The screensaver was then rolled out to every computer in every hospital in England and Wales.
Result:
User37 was proud to contribute to an initiative that aims to increase patient safety and save lives and which continues to go from strength to strength. The cleanyourhands® campaign has since been rolled out to NHS primary care, mental health, ambulance and care trusts in England and Wales.
